Helping CEOs and CMOs transform Marketing into an enterprise growth.

Through AI Strategy, Marketing Transformation and Growth Architecture.

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24+ Years • £100M+ Commercial Growth • FCIM Chartered Marketer • Global B2B Technology

24+ Years • £100M+ Commercial Growth • FCIM Chartered Marketer • Global B2B Technology

THE REAL ISSUE

Marketing doesn't underperform because of the team. It underperforms because of where it sits in the business.

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You've invested in the strategy, the campaigns, the talent. But if Marketing is still treated as a service function: briefed late, measured narrowly, disconnected from the Boardroom. The results will always fall short of what's possible.

The Knowledge Centre

Explore the thinking behind
The CMO Legacy.

Executive guides, original frameworks and practical insights for CEOs, CMOs and Boards navigating AI Strategy, Marketing Transformation and organisational change.

Explore all frameworks
01 Artificial Intelligence

AI Strategy

Move beyond isolated experimentation and connect AI investment to measurable business value.

Explore AI Strategy 02 Enterprise Transformation

Marketing Transformation

Redesign Marketing as a connected commercial capability rather than a reactive service function.

Explore Transformation 03 Commercial Growth

Growth Architecture

Connect strategy, operating models, customer value and execution into one coherent growth system.

Explore Growth Architecture 04 Governance & Risk

AI Governance

Establish the accountability, controls and human oversight required to scale AI responsibly.

Explore AI Governance 05 Organisational Adoption

Change Management

Translate transformation strategy into sustained adoption across people, processes and leadership.

Explore Change Management 06 Board-Level Leadership

Executive Leadership

Strengthen Marketing's authority, commercial influence and contribution to Board-level decision-making.

Explore Leadership
Selected organisations

Experience shaped across global brands.

From international media and technology businesses to luxury brands and global sporting organisations, this breadth of experience informs the thinking behind The CMO Legacy.

Explore Angélique’s experience
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  • Publicis logo
  • JCDecaux logo
  • LVMH logo
  • MiQ Logo
  • Formula 1 Logo
  • NBA logo

Why organisations work with Angélique

Decorative workspace with a framed marketing certificate, two beige vases with dried flowers, a small beige bowl, and two stacked books titled "Marketing Leadership" and "Strategy, Transformation, Impact" on a wooden surface, with sunlight casting shadows on the wall.

£100M

Growth

FCIM &

Chartered Marketer

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Innovative

Chartered Leader

20+ Years

of Experience

WHAT WE DO TOGETHER


Transform strategy into execution

This is ongoing, bespoke strategy support - built around your specific context, your team, your ambitions. Not off-the-shelf frameworks. No generic playbooks. Just clear thinking, sharp direction, and sustained momentum.

  • Clarity on where to focus, what to stop, and how to build a strategy that the whole business can get behind.

  • Elevating the CMO function, building Board-Level credibility, and leading Marketing with authority inside the organisation.

  • Positioning, messaging, and narrative - build to hold across every channel, audience, and market.

  • Direct access to think through live challenges - from campaign decisions to team structure to how you show up in the market.

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